Role: Creative Direction / Art Direction / Photo Selection / Campaign Design / Video Creation

Team: Myself + Photographer + Marketing Team
 

Outcome: 
Created a complete campaign asset system for the Hardware Alu product launch, spanning still photography,
AI-assisted video, campaign design, and digital rollout. The final creative established a moody, technical counterpoint to Arcade’s existing white-background utility imagery and was used across the brand’s full
launch ecosystem, from site and email to social, ads, and product storytelling.