Ford Product Insider -
From Newsletter to
Digital Intelligence Hub
Role: Lead Communication Designer / Research & Strategy / UX Design / Website Implementation / Team Training
Project Length: 3 Months
Team: Myself + Global Competitive Intelligence team
Outcome: +30% team efficiency & streamlined workflow
Platform: Microsoft SharePoint
Modernizing an internal communication system into a searchable web platform that connects global teams through data and design.
I led the redesign of Ford’s Product Insider communication system from discovery through implementation—conducting research, strategy workshops, and design development to build a new SharePoint-based intelligence hub. I also coached the Global Competitive Intelligence team on the new workflow through live tutorials and workshops, helping them adopt the system and reduce weekly production time by 30%.
Bringing the System to Life
From posting a story to seeing it appear across categories, this demo shows how the new system transforms manual workflows into a connected, intelligent platform.
From Insights To Implementation:
Exploration & Design Direction
WHAT PEOPLE HAD TO SAY
Javier, P
Just a short email to tell you how great this initiative is. CONGRATULATIONS.
Chiara, O
This is brilliant!
Thomas, B
I've been enjoying the "Product Insider" for years and I'm pleased with the improved search capabilities and the filtering options.