National Geographic
Product Launch & Campaign

Role:
Creative Direction / Art Direction / 360 Production / Video Production / Photography / Campaign Design /
Landing Page Design / Catalog Design

Team:
Myself (campaign images and video) + Photographer (catalog imagery) 
 

Challenge: 
I was tasked with developing the product launch assets for Arcade's FW25 National Geographic collection from concept to production, all the way through to design execution. I was a one man team with a $0 budget and an iPhone with the goal of telling a cohesive product story for 3 very uniquely different belt designs that lived within the same collection. All of the assets had to be shot in a 3 hour shoot window that considered the tide, the sunset, unplanned weather changes, and lighting across each of the three scenes.
 

Solution: 
3 belts, 3 scenes, 1 adventure. Given the constraints of the project I chose one location, with 3 distinct scenes, each representing one of the belts. First scene = black and yellow belt (hero product) - shot on the high cliff overlooking the ocean. Second scene = teal and pink belt with tiger graphic on interior (supporting product) - shot on the hike down to the ocean in an area surrounded by bushes. Third scene = octopus graphic belt (supporting product) - shot on the rocky shores. 

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Outcome: 
Successful product launch considering the constraints that delivered organic and thoughtfully produced assets used for a variety of use cases across emails, social media, ads, and website landing page, that brought three ver different belts into the same visual world and story.